sustainability

The Ongoing Pursuit of Sustainability

Being raised on a farm, my family knew that if you wanted to bear quality fruit from the orchard, you must maintain a healthy environment and respect and care for its resources. At the time, no one talked about sustainability; it was a means of supporting the needs of our family without compromising the land for future generations. Thirty years ago when I started Paul Hobbs Winery, the discourse around sustainability was still in its infancy, however, it was always at the core of what we did.